NBA allows practice jersey sponsorship

Like the NFL, the NBA this year allowed teams to sell practice jersey sponsorship deals for the first time as the league continues to mine for additional revenue streams for its clubs in difficult economic circumstances.

The Nets will have the PNY logo on their practice jerseys and coaches will wear the logo on their clothes during practices.

As part of the two-year agreement, PNY will also own the naming rights for the Nets practice facility in East Rutherford, which will be called the PNY Center.