The National Basketball has struck its 11th deal to make a company an authorized sports betting operator, this time aligning with Australian-founded PointsBet.
The global sportsbook operator, which debut in the US early last year and is currently licensed in New Jersey and Iowa, will integrate its Win Probability Metric across various NBA platforms, including NBA.com and the league’s social media channels. That metric provides real-time insight toward projected outcomes, and uses the same analytics powering PointsBet’s sportsbook.
The multiyear deal is PointsBet’s first with a US pro sports league. Like other authorized gaming operators with the NBA, PointsBet will have access to official league betting data and NBA marks for use on their digital betting platforms.
“As a tech company at heart, the PointsBet team is excited to work with a league as savvy and forward-thinking as the NBA,” said Johnny Aitken, PointsBet chief executive.
The league has also struck deals with DraftKings, MGM Resorts International, William Hill, Stars Group, Unibet, Tabcorp, BetEasy, Codere, Supermatch, and theScore to become authorized NBA betting operators.