Pay-television platform Cignal TV and telco Smart Communications, sister companies owned by telco PLDT, have become the NBA's main media-rights partners in the Philippines in a multi-year deal
New Balance and NBA announce multi-year global deal
The National Basketball Association and New Balance have announced a multi-year agreement that will make the global sportswear brand an official marketing partner of the league
NBA agrees streaming rights deal with FanCode in India
The NBA has agreed a deal to stream live and on-demand games on Indian sports news and fantasy gaming tips application FanCode during the 2019-20 season
Fung Group men’s care products strikes NBA China licensing deal
NBA China has reached a multi-year brand licensing agreement for men's care products with the Chinese sports and health business section of the Fung Group conglomerate
France Télévisions agrees direct Fiba deal for national team rights
France Télévisions, the French public-service broadcaster, has secured exclusive free-to-air rights to the matches of France’s men’s and women’s national basketball teams, along with International Basketb…