The National Lacrosse League has announced an agreement with cloud-based video production, editing and distribution platform Grabyo, which will improve the league’s ability to share real-time game highlights with its fans.
The league will use Grabyo’s browser-based video platform to produce and share highlights instantly across its social channels. The tie-up will reduce the time and resources needed to build a meaningful content proposition across social media.
NLL commissioner Nick Sakiewicz said: “As we continue to focus on enhancing the fan experience with our digital-first strategy, we realize the value of speed and ease of use in getting video to our fans wherever and however they are consuming content.
“This partnership gives us a best in class capability to meet those needs and fits perfectly with our plans to push the envelope in engagement with anyone who loves the speed and athleticism of our elite athletes.”
The NLL recently announced partnerships with Montreal-based sports analytics company Sportlogiq, New Balance-owned premier equipment provider Warrior Lacrosse, sports equipment manufacturer Wilson Sporting Goods, and sports data and technology company Genius Sports.
Meanwhile, the San Diego Seals announced that the team will play host to the Colorado Mammoth at Orleans Arena in Las Vegas on Saturday, February 1, 2020, marking the first game in NLL history to be played in the Nevada city.