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Nascar’s Wallace loses Blue Emu sponsorship after quitting esports race

(Photo by Jeff Robinson/Icon Sportswire via Getty Images)

Nascar driver Darrell ”Bubba” Wallace has lost the sponsorship of pain-relief brand Blue Emu after angrily quitting an esports event.

Wallace ‘rage-quit’ the game early into an 150-lap race after his car was damaged during the eNascar iRacing Pro Invitational Series, which took place on April 5.

After the driver took to twitter to express his disdain for the criticism he was facing for his early exit, Blue Emu’s own Twitter account responded with a message: ”GTK [good to know] where you stand. Bye bye Bubba. We’re interested in drivers, not quitters.”

The brand is a long-term sponsor of Richard Petty Motorsports, Wallace’s Nascar team, but the incident should not impact on the team deal, with drivers signing contracts with sponsors specifically for the virtual races.

Blue Emu is also the title sponsor of the Spring Cup Series race, held at Martinsville.

The eNascar iRacing Pro Invitational Series has been created in partnership with Nascar’s long-standing esports partner iRacing, a leading motorsport simulation platform.

It replaces at least seven real-world competitions on the race calendar that have been suspended due to the global Covid-19 pandemic.