Nascar will conduct a trial run of a new sports betting product in September following its partnership with sports data and technology company Genius Sports.
As part of an agreement signed in May, Genius Sports will use Nascar’s official data feed to build a high-end live betting product that can be sold to legal sportsbooks around the world. The real-time gaming platform will provide up-to-the-minute odds and a suite of traditional wagers and prop bets.
“We’re looking at things like stage winners, most laps led, lead changes, driver matchups and group matchups,” Nascar’s managing director of gaming Scott Warfield told eGaming Review. “The list is almost limitless. What we want to do with Genius is roll this out in a way that’s smart and efficient and isn’t overly complex out the gate.”
A final product is expected in February 2020 to coincide with next year’s Daytona 500 race. The offering will be initially made available only to US customers.
Nascar organizers hope legalized sports betting will help the embattled stock-car racing series overcome a decline in TV audiences and attendances, as well as a mass sponsorship exodus, in the past decade.