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Napoli claims first with Amazon tie-up

Italian Serie A outfit Napoli has announced it has become the football club in the world to launch its own exclusive ‘Brand Store’ in partnership with internet company Amazon.

The Napoli Amazon Brand Store is now live across regional Amazon platforms in Napoli’s native Italy, as well as in France, Germany, Spain and the UK.

Fans in each of these countries will be able to access the store and purchase official club merchandise such as replica kit. The club also intends to extend the service to North America in the near future.

Napoli said the Amazon Brand Store forms part of its international development strategy, which it has been running for a number of years as it seeks to enhance the club’s presence in markets outside of Italy.

Aurelio De Laurentiis, president of Napoli, said: “Napoli have become a regular fixture among the top 20 clubs in Uefa rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest.

“It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services.”