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Infront continues to sign up MXGP sponsors amid Covid-19 crisis

Italian Antonio Cairoli and Dutch Jeffrey Herlings pictured in action during the motocross MXGP Dutch Grand Prix (Photo by JASPER JACOBS/BELGA MAG/AFP via Getty Images)

A number of sponsors have recently agreed to support the International Motorcycling Federation’s (FIM) Motocross World Championship (MXGP) and since the rebrand of the series’ promoter from Youthstream to Infront Moto Racing, despite the ongoing challenges posed by the Covid-19 pandemic.

Infront Moto Racing, which owns the exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, rebranded from Youthstream last month, a little over a year after its acquisition by the Wanda-owned Infront agency.

Despite the Covid-19 outbreak having impacted sport around the world, companies have remained loyal. The series’ own calendar has been affected by the outbreak and it is currently planning on resuming its 2020 season in Russia on June 7.

Japanese motorcycle manufacturer Yamaha has signed on as a new supporter of the series, agreeing a two-year deal to become the official vehicle supplier. The deal will provide Yamaha with increased visibility on race days, while the company will provide Infront Moto Racing with a fleet of seven off-road utility vehicles to support its logistics team.

Meanwhile, motocross and mountain biking equipment and clothing manufacturer Fox Racing has signed a three-year extension with MXGP to continue as the series’ official apparel partner.

Dunlop has also signed a new three-year deal to remain as one of the series’ official tyre suppliers, while engine control unit specialist Athena has agreed a new supplier deal for the 2020 season.

Piston design and manufacturing specialist Wiseco, clutch products manufacturer Rekluse and ProX Racing Parts have also signed new three-year deals with MXGP. Italian wine brand Santero will continue to provide drinks for the series’ podium celebrations in 2020, while Italian helmet manufacturer Just1 Racing has also signed on to support the series for another year.

Infront Moto Racing chief executive David Luongo said: “It is encouraging that Infront Moto Racing remains such a strong draw for top motorsport brands despite the challenging time we are having on sport around the world. MXGP can celebrate a globally engaged fan base and we are going to grow even more under the umbrella of Infront and thank to its fantastic reputation worldwide.”

Meanwhile, media rights deals have recently been finalised with French motorsport-focused channel Automoto La Chaîne, Italian public-service broadcaster Rai and CBS Sports Network in the US.