MSC Cruises comes on board as Knicks’ first global marketing partner

(Credit: New York Knicks)
(Credit: New York Knicks)

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison Square Garden Sports Corp.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here