Monster Energy marketing director Sutcliffe joins LIVENow

LIVENow, the streaming platform launched by Aser Ventures, has recruited a chief marketing and content officer with the recent appointment of James Sutcliffe from energy drink brand Monster Energy.

Sutcliffe has left his role as marketing director at Monster Energy to take up the position at the platform that livestreams sports, music events and entertainment on a pay-per-view basis.