HomeNewsFinance & LawFootballUSA

MLS “excited” by response to virtual Adidas logo during MLS Is Back Tournament

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the MLS is Back Tournament.

Seeking to showcase leaguewide sponsors in a meaningful way at the quarantined tournament at the ESPN Wide World of Sports complex in Orlando, Florida, MLS has created new 3-D virtual assets for premium partners, most notably the Adidas' logo in the center field position.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here