MLS agrees lucrative long-term betting data and streaming deal with IMG Arena

Major League Soccer has concluded its second major piece of business in the space of a month, agreeing an eight-year betting data and streaming rights agreement with IMG Arena, the betting division of the IMG agency.

SportBusiness understands the deal, which also includes the rights to the MLS’ new feeder league, MLS Next Pro, is worth $270m (€264.5m) over its duration, with the annual value rising as new team franchises are added to both leagues.

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