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MLB strikes multi-year deal with Fox Bet

Major League Baseball has signed a multi-year agreement with Fox Bet, making the entity the league’s fourth authorized gaming operator.

Fox Bet will gain rights to use MLB’s official data feed, along with the use of league marks, for its Fox Bet mobile sports betting app and Fox Sports Super 6, the company’s free-to-play game. Fox Bet is a partnership between Fox Sports and The Stars Group, the Canadian-based parent company of BetStars and PokerStars.

With the agreement, Fox Bet joins FanDuel, DraftKings, and MGM Resorts as authorized gaming operators with the league, though the MGM deal is a larger one that also places the company at a league sponsorship level. Fox Bet is currently active in New Jersey and Pennsylvania, and plans to expand to other US states as they legalize online sports betting. MLB is expected to sign additional authorized gaming operators. 

An alignment with Fox Bet would seem to have been something of a foregone conclusion for MLB. Not only is Fox Sports actively seeking a larger presence in the legal sports betting world with Fox Bet, but it is also one of MLB’s largest and longest running media rights-holders. Nearly a year ago, Fox Sports extended its MLB game rights for another seven years through 2028 in a deal worth in excess of $5bn.

“Adding The Stars Group and Fox Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” said Kenny Gersh, MLB executive vice-president, gaming and new business ventures.

The Stars Group, one of the partners in Fox Bet, meanwhile is in the midst of merging with Flutter Entertainment, parent company of FanDuel, in a deal that will create the world’s largest online betting company by revenue.