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MLB employs ‘virtual idol’ to promote World Series in China

(Photo by Rich Graessle/Icon Sportswire via Getty Images)

Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country.

Virtual idols are computer-generated influencers that have become a prominent trend in China's marketing industry recently. They appear on social media and in marketing campaigns for fashion houses and other brands.

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