Marketing in China for this year's Major League Baseball World Series will include appearances by 'virtual idol' Leah, as the American baseball league aims to reach young audiences in the country.
Virtual idols are computer-generated influencers that have become a prominent trend in China's marketing industry recently. They appear on social media and in marketing campaigns for fashion houses and other brands.
You need to have an account to access our content
Find out more about our news, features and services
Already have an account? Sign in here
