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MLB, Boys & Girls Clubs tap Lindor for new creative

Major League Baseball and charitable partner the Boys & Girls Clubs of America today released a new set of creative spots featuring Cleveland Indians shortstop Francisco Lindor that will air nationally this summer and promote the longtime alliance between the two organizations.

An English-language version of “Whatever It Takes” featuring the All-Star player and narrated by actor and comedian JB Smoove will be joined by a Spanish-language version narrated by actor Mario Lopez. The new creative, debuting today across the league’s TV, online and social media channels, is designed to showcase the Boys & Girls Clubs’ role in shaping American children.

“The new spot…highlights how Major League Baseball and their players partner with Boys & Girls clubs to create great futures for America’s youth,” said Jim Clark, Boys & Girls Clubs of American president and chief executive.

Lindor is also serving as an official ambassador for the upcoming MLB All-Star Game, which will be played next month in the player’s home market of Cleveland.