Major League Baseball and charitable partner the Boys & Girls Clubs of America today released a new set of creative spots featuring Cleveland Indians shortstop Francisco Lindor that will air nationally this summer and promote the longtime alliance between the two organizations.
An English-language version of “Whatever It Takes” featuring the All-Star player and narrated by actor and comedian JB Smoove will be joined by a Spanish-language version narrated by actor Mario Lopez. The new creative, debuting today across the league’s TV, online and social media channels, is designed to showcase the Boys & Girls Clubs’ role in shaping American children.
“The new spot…highlights how Major League Baseball and their players partner with Boys & Girls clubs to create great futures for America’s youth,” said Jim Clark, Boys & Girls Clubs of American president and chief executive.
Lindor is also serving as an official ambassador for the upcoming MLB All-Star Game, which will be played next month in the player’s home market of Cleveland.