MLB, Boys & Girls Clubs tap Lindor for new creative

Major League Baseball and charitable partner the Boys & Girls Clubs of America today released a new set of creative spots featuring Cleveland Indians shortstop Francisco Lindor that will air nationally this summer and promote the longtime alliance between the two organizations.

An English-language version of “Whatever It Takes” featuring the All-Star player and narrated by actor and comedian JB Smoove will be joined by a Spanish-language version narrated by actor Mario Lopez. The new creative, debuting today across the league’s TV, online and social media channels, is designed to showcase the Boys & Girls Clubs’ role in shaping American children.

“The new spot…highlights how Major League Baseball and their players partner with Boys & Girls clubs to create great futures for America’s youth,” said Jim Clark, Boys & Girls Clubs of American president and chief executive.

Lindor is also serving as an official ambassador for the upcoming MLB All-Star Game, which will be played next month in the player’s home market of Cleveland.

Most recent

Browning has marred thousands of once-valuable autographed baseballs, with the precise cause of the damage still unknown. Dennis Tuttle examines the impact on the baseball collectibles market

Dead since 1995, the revered Hall of Famer still commands a lofty position among baseball memorabilia collectors

Callum McCarthy looks at the various ways in which lesser-known European host cities are benefiting from staging a variety of international esports competitions.

Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records