MLB appoints executive to drive European growth

The MLB International (MLBI) division of Major League Baseball has appointed Charles Hill as managing director of Major League Baseball Europe, Middle East and Africa, as the North American organisation seeks to further expand its global presence.

Hill previously served as a product and innovation strategist at Alphabet Inc., part of Google’s Access and Energy Organisation. He will be based in MLB’s London office and oversee all aspects of Major League Baseball’s Europe, Middle East and Africa business and operations, including media sales, licensing, sponsorship, special events, and relationships with local baseball federations and governments. In addition, he will design MLB’s strategy for developing new business opportunities in the region.

Hill will report to Chris Park, MLB senior vice-president of growth, strategy and international. “We are thrilled to welcome Charles as MLB deepens its commitment to London,” Park said. “His diverse, extensive experience exploring new markets for major global brands makes him the ideal architect of our path forward in Europe.”

Rob Manfred, who has made the expansion of MLB overseas one of his key priorities since taking over as commissioner in January, has said the league hopes to be playing matches in Europe within the next five years.

Along with London, MLBI holds offices in Beijing, New York, Santo Domingo, Sydney and Tokyo.