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Mitsubishi Electric extends Champions-focused PGA Tour deal

Ernie Els will make his PGA Tour Champions debut at the 2020 Mitsubishi Electric Championship (by Quinn Rooney/Getty Images)

The US division of Japanese electronics company Mitsubishi Electric has agreed a five-year extension to its deal with the PGA Tour, an agreement that focuses on the golf organisation’s Champions tour for senior players.

The agreement was announced ahead of the start of the 2020 Mitsubishi Electric Championship today (Thursday), one of two tournaments the company holds title sponsorship rights to on the PGA Tour Champions, with this support now set to extend through 2025.

An official marketing partner of the PGA Tour since 2007, the association also grants Mitsubishi Electric the designation of official provider of large outdoor video displays, HVAC products, and elevators and escalators.

Mitsubishi Electric has served as title sponsor of the Mitsubishi Electric Championship at Hualalai since 2009, and as title sponsor of the Mitsubishi Electric Classic since 2016.

The Mitsubishi Electric Championship at Hualalai has been held at the Hualalai Golf Course on Kaʻupulehu-Kona, Hawaii, since 1997, serving as the Tour’s season-opening event since 1984. This year’s event sees the anticipated PGA Tour Champions debut of South Africa’s Ernie Els.

The Mitsubishi Electric Classic, which has been contested at TPC Sugarloaf near Atlanta since 2013, returns to the 2020 schedule the week of April 13-19.