Minor League Baseball has signed a multiyear partnership with Nationwide that designates the Ohio-based insurer as the official insurance partner of the affiliated minor leagues.
The company will become the latest commercial partner of Copa de la Diversión, MiLB’s ongoing Hispanic fan engagement platform.
In addition to the Copa alignment, Nationwide will be the presenting sponsor of several new platforms MiLB has created for next season. A new recognition of Small Business of the Month will recognize small business owners in participating MiLB markets during May and June. Another recognition for Pet of the Month will be presented in July and August. And a new content series, The Road To the Show, will following several of baseball’s top prospects during their journeys from MiLB to the major leagues.
Financial terms were not disclosed.
“This new partnership with Minor League Baseball provides ample opportunities to share the Nationwide story with the more than 41 million fans that visit Minor League Baseball ballparks ever year,” said Ramon Jones, Nationwide chief marketing officer. “It also allows us to showcase our insurances agents as the trusted members of the community that they are.”
MiLB remains locked in a fractious negotiation with Major League Baseball over a new Professional Baseball Agreement. MLB is seek to reduce the number of affiliated teams by a quarter, a proposal that has generated wide rebuke from elected officials.