Milan-Cortina 2026 names Novari as chief executive

Press conference during the IOC announcement to award Italy hosting rights for the 2026 Winter Olympics (Photo by Robert Hradil/Getty Images)

Vincenzo Novari has been announced as the chief executive of the 2026 winter Olympic Games, which will be held in Milan and Cortina d’Ampezzo in Italy.

The 60-year-old served as chief executive of 3Italia from 2001 to 2016, when the telecommunications company merged with Wind.

Novari previously worked as a marketing director at Parfume et Collections, a L’Oreal company, before spells at Danone Group and Omnitel. He later founded Andala Spa, which eventually became 3Italia, and also founded business services start-up SoftYou.

Vincenzo Spadafora, Italy’s Minister for Sport and Youth Policies, said Novari has “all the qualities to do a good job” as chief executive of the 2026 Games.

Milan-Cortina d’Ampezzo was awarded hosting rights for the Games in June after defeating a bid from Swedish rival Stockholm 47-34 in a vote by International Olympic Committee members.

Italy will stage the winter Olympics just 20 years after it last did so, with Turin having hosted in 2006. Cortina also hosted the 1956 winter Olympics.