The decision to move the Miami Open to the Hard Rock Stadium has proved an early success with ticket sales up 22 per cent from this time last year.
Miami Open organizers have specifically tapped into the Miami Dolphins’ fanbase while the ease of parking and stadium’s multiple entry/exit points have also helped.
“People were curious or skeptical about how this was going to work, but what we’ve found is that the fans of the Miami Open that have come to visit Hard Rock Stadium have quickly seen with their own eyes the investment that Stephen Ross and IMG have put into continuing to make this a world-class tournament and making the campus beautiful,” said Jeremy Walls, senior vice president and CMO of the Miami Dolphins and Hard Rock Stadium.
“We’re well ahead of pace, and the market has responded really well to the move.”
The tennis tournament for men and women runs during March 18-31, 2019.