The Miami Marlins are cutting the cost of season tickets by as much as 25 per cent in a bid to improve attendances. The Marlins have averaged just 10,088 fans per game this season, ranking them last in Major League Baseball.
“I don’t want the narrative to be we’re lowering ticket prices because we have to,” said Chip Bowers, the Marlins’ president of business operations. “The reality is we’re lowering ticket prices because we screwed up to begin with. We weren’t very smart. So we had to take a step back and say everything needs to be scraped.”
According to the Miami Herald, the goal is to retain existing fans and entice new ones to start showing up. To do that, the Marlins will increase member benefits by offering discounts on food and drink, while fans can accumulate points to earn rewards. That could include taking part in events such as watching batting practice on the field.
“The first step of any is admit you have a problem,” Bowers said.