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MG Motor France acquires sleeve rights at Lyon in Sportfive-brokered deal

(Photo by Baptiste Fernandez/Icon Sport via Getty Images)

MG Motor France has signed a three-year shirt sleeve deal with French Ligue 1 club Olympique Lyonnais in a deal brokered by the Sportfive agency.

Sportfive worked on the agreement on behalf of the French division of the British car brand, which is owned by Chinese car manufacturing group SAIC. Sportfive has also been selected to become the MG Motor France's activation agency.

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