The Mexican soccer federation will use North Texas as its training base in the lead-up to the 2022 World Cup – and play a friendly match at the AT&T Stadium each year building up to the tournament – following a partnership with the Dallas Cowboys.
The first match at the 80,000-seater AT&T Stadium will take place on June 9, 2019, ahead of the Concacaf Gold Cup. Each game will feature a fan festival in downtown Dallas while the Cowboys will promote the Mexican team during NFL games.
It is hoped the move – facilitated by Soccer United Marketing and made in conjunction with the Dallas Sports Commission and MLS team FC Dallas – will help secure Dallas a major role in the 2026 World Cup, which is being co-hosted by the United States, Mexico and Canada.
“We’re not hiding it. We want Dallas and North Texas to be the focal point of the World Cup in 2026, and as many touchpoints as we can have – whether it’s the International Broadcast Centre, whether it’s training facilities, those things will help bring it here,” said Jimmy Smith, FC Dallas chief operating officer.