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Messi joins Sorare as investor, brand ambassador

Lionel Messi. (Sorare)

Global soccer star Lionel Messi has acquired an equity stake in Sorare as part of a deal to become a brand ambassador with the fast-growing, non-fungible token (NFT) trading platform.

Announced ahead of the 2022 Fifa World Cup in Qatar, the Argentina forward will work with Sorare to create new content and fan experiences.

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