Mediaset plans ‘rational’ Serie A bid, nets 7m Coppa Italia final audience

Sebastiano Luperto of Empoli celebrates a goal during the Serie A match against Juventus on May 22, 2023 (by Stefano Guidi/Getty Images)

Italian commercial broadcaster Mediaset will bid for a new live free-to-air rights package being offered as part of Lega Serie A’s domestic tender process, according to Marco Giordani, chief financial officer and executive director of parent company MFE-MediaForEurope.

The package was included as the Lega, organising body of the top division of Italian club football, last week saw its member clubs give their unanimous backing to the make-up of the domestic broadcast rights tender, with broadcasters able to submit offers across three, four or five seasons.

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