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Mediapro ‘agrees’ Téléfoot carriage deal with Free

Spanish agency and production group Mediapro has reportedly agreed a carriage deal with telco Free for its Téléfoot subscription service in France.

The deal for the service, which launched last week, would cover the 2020-24 cycle, according to L’Équipe.

Mediapro created the service on the back of its €780m ($921.5m)-per-season acquisition of the bulk of Ligue 1 broadcast rights from 2020-21 to 2023-24. It is aiming to attract 3.5 million subscribers.

Free also holds its own Ligue 1 rights for the 2020-24 cycle, covering near-live clips.

The Free carriage deal would add to the those Mediapro has already signed with telcos Bouygues Telecom and Altice. The agency and Altice have also agreed a co-broadcast deal for Uefa club competitions next season.

Mediapro has also reached agreement with internet entertainment giant Netflix to create a joint consumer offer incorporating Téléfoot.

In addition, it has agreed distribution on Samsung smart TV sets and Apple will offer the Téléfoot app on its platform and devices, including Apple TV, iPhones and iPads. The app can also now be downloaded on Android devices.

However, the agency has yet to agree carriage deals with the two main distribution platforms: Canal Plus and telco Orange.

Toward the end of last month, carriage negotiations with Orange were said to “have advanced little”, according to L’Équipe, while those with Canal Plus were said to have reached a stalemate.

This month, Mediapro unveiled the subscription pricing details for Téléfoot, including a mobile pass for smartphone and tablet devices priced at €14.90 per month, with no long-term commitment.