Golf’s world No.2, Rory McIlroy, has agreed a long-term extension to his partnership with US sportswear giant Nike.
Terms of the deal were not disclosed, but it is widely reported to be a 10-year contract worth around $100m (€91.9m). Northern Ireland’s McIlroy first partnered with Nike in 2013, signing an initial five-year deal that encompassed all equipment and clothing.
However, Nike has since altered its strategy in the golf market. In August, Nike followed the lead of its German counterpart Adidas by announcing that it would scale back its investment in the sport. The company will no longer sell equipment such as clubs, balls and bags and will instead focus on developing golf footwear and apparel. Nike also announced plans to expand its portfolio of partnerships with top-ranking players.
McIlroy will now endorse Nike for apparel only leaving the 27-year-old free to pursue other deals in the equipment category. McIlroy has won 12 tournaments with Nike, including two major championships in the form of The Open and PGA Championship in 2014, two Race to Dubai titles and most recently, the prestigious FedEx Cup.
“I’ve loved this company since I was a kid,” McIlroy said. “I’m really happy to continue this journey with Nike.”
In December, Nike signed world No.3 Jason Day to a multi-year deal covering footwear, apparel, headwear and gloves. McIlroy has signed his new deal ahead of The Masters, which commences at Augusta later this week.