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M&C Saatchi S&E to activate Dreams’ Team GB sponsorship

UK bed retailer Dreams has appointed the M&C Saatchi Sport & Entertainment agency to activate its sponsorship of Team GB for this summer’s Olympic Games in Tokyo.

Dreams signed a deal last February to become the official sleep partner of Team GB. Dreams’ two-year deal with the British Olympic Association (BOA) will run until the end of 2020.

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