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M&C Saatchi Sport & Entertainment to open Amsterdam base

Toan Ravenscroft (L) and Jasper Hunter in Amsterdam prior to launch of the new office (by Michel Porro/Getty Images)

The M&C Saatchi Sport & Entertainment agency has announced that it will open its third European office in Amsterdam next year.

The new office is set to commence operations in the Dutch city from January, with the marketing and sponsorship specialist stating it comes following increased client demand for representation in this location. The opening marks the M&C Saatchi Group’s first footprint in the Dutch capital, with a focus on clients located in Amsterdam, the Netherlands and the Benelux region.

Existing retained business with Dutch brewing company Heineken will form the agency’s establishing client in the city. Steve Martin, global chief executive of M&C Saatchi Sport & Entertainment, said: “We are always looking for opportunities to grow our footprint in the right locations, at the right time, for the right reasons.

“We have strong existing client relationships with brands like Heineken and we believe a great opportunity to creatively connect brands to their audiences through the things they love in a brutally simple way.”

The office will be co-headed by long-term M&C Saatchi Sport & Entertainment business director, Toan Ravenscroft, and Jasper Hunter, former head of innovation and a strategy director at M&C Saatchi London.

Ravenscroft said: “Amsterdam already sets the bar creatively, but we feel there is a real opportunity to bring our specialism and approach to brands based here and to create big ideas that influence culture.”

The expansion will be the seventh global office for the agency, established in 2004. It already has a presence in London, Berlin, Los Angeles, New York, Sydney and Johannesburg. In July, it was announced that Martin would relocate to Sydney as part of the group’s strategy to further explore growth opportunities across Asia-Pacific.

The agency holds long-term relationships globally with some of the world’s biggest brands such as Coca-Cola, Reebok and Pernod Ricard, along with a sports-specific client base including Manchester City, the EFL, TaylorMade and Cristiano Ronaldo’s CR7 brand. It is part of the M&C Saatchi Group.