AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B
Neo Química adds main sponsor status to Corinthians stadium deal
Pharmaceuticals company Neo Química has stepped up its association with Brazilian Série A football club Corinthians by agreeing to become its main shirt sponsor.
Mediapro sells World Cup qualifiers to Brazil’s TV Walter Abrahão in surprise deal
TV Walter Abrahão, a youth-oriented basic-tier channel launched in May last year, has shocked the Brazilian sports industry by acquiring the rights to a bulk package of South American qualifiers to the …
McLaren Racing extends with CNBC, makes games-based deal with Garena
Formula 1 team McLaren Racing has extended its sponsorship agreement with business news network, CNBC, in a multi-year deal
ESPN+, Cricket West Indies seal five-year media rights deal
ESPN+ has expanded its cricket coverage by striking a five-year agreement with Cricket West Indies for exclusive media and digital rights in the United States to all West Indies international home matches a…