AFL club the North Melbourne Kangaroos has secured a two-year sponsorship deal with Mazda, worth more than A$2m ($1.05m/B
Juventus signs up Bitget cryptocurrency exchange in IMG-brokered sleeve deal
Cryptocurrency derivatives exchange Bitget has become the first-ever shirt sleeve partner of Italian Serie A football club Juventus
ESPN+ expands ice hockey coverage with KHL rights deal
ESPN's streaming service ESPN+ is expanding its ice hockey coverage by securing a deal to broadcast more than 130 Kontinental Hockey League games this season, including all playoff and Gagarin Cup championship…
LIVENow to offer LaLiga, Serie A matches in Belgium through Eleven Sports deal
Pay-per-view streaming platform LIVENow is offering customers in Belgium access to live coverage of a handful of matches from Spanish LaLiga and Italian Serie A on a PPV basis under a deal with Eleven…
Paris 2024 sponsor Orange backs public marathon
Global telecoms company Orange has become a sponsor of the Marathon pour Tous, an event which will give people the possibility to get involved in the Paris Olympics as part of an event open to the public,…