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Matchroom unites basketball and netball for new all-star events

Sports promotional company Matchroom Sport has joined forces with England Netball and the British Basketball League (BBL) to launch new all-star events that will be held over one weekend at The O2 arena in London.

Debuting on September 23, the British Fast5 All-Stars Championship will see the top eight teams in UK netball’s Superleague compete for a record-breaking prize fund of £100,000 (€115,700/$122,400).

The tournament will feature five players-a-side, shortened match times, multiple point shots, unlimited roll on-roll-off substitutions and a double point power play. England Netball chief executive Joanna Adams said: “This is an incredibly exciting event to add to the netball calendar as our fans can watch their favourite stars competing at an iconic venue in one of the most entertaining formats of the game.”

The British Basketball All-Stars Championship will take place on the following day, also promising a new, entertaining take on the game with a record-breaking £100,000 prize fund. Five players per team will take to the court in shorter-timed matches, with other innovations planned.

BBL commercial director Bob Hope said: “Having an exciting new event and especially one being organised by a company as highly respected around the globe as Matchroom, is yet more evidence of how the popularity and profile of basketball continues to grow.”

Matchroom Sport chairman Barry Hearn added: “The popularity of basketball and netball is at an all-time high right now. We want to bring this right to the fore with a massive weekend at The O2. We’re bringing fast-paced and exciting formats to generate non-stop action and two unmissable events.

“It’s also about encouraging participation. Both sports are continuing to grow at a rapid rate and for that to continue we must encourage people young and old to get out there and try these exciting sports. We want to help with this by bringing both basketball and netball centre-stage for one huge weekend in London.”