Matchroom turns to FITE to show KSI-Logan Paul bout in additional markets

KSI and Logan Paul onstage at the KSI VS. Logan Paul 2 - launch press conference (Photo by Michael Tran/Getty Images)

Matchroom Boxing USA has reached a distribution agreement with global digital platform FITE to offer the forthcoming boxing rematch between YouTube stars KSI and Logan Paul in a number of territories.

Under the agreement, pay-per-view availability of the fight will extend to markets such as Australia, France, Netherlands, the Baltic region, India and Scandinavia.

The deal with FITE, which specialises in premium combat sports content, has been signed ahead of the fight on November 9 at Los Angeles’ Staples Center.

The fight is being presented by Eddie Hearn for Matchroom Boxing USA in association with OP Talent. Hearn requested that both fighters turn professional for the rematch and undergo the required medicals that other boxers would.

In September, OTT sports streaming service DAZN acquired rights for the match in the US, Canada, Germany, Austria, Switzerland, Italy, Spain, Japan and Brazil.

FITE will work with DAZN and pay-television broadcaster Sky to further expand the reach of the event.

FITE chief executive Kosta Jordanov said: “When we looked at the data from the first event, we were amazed by the exceptionally wide global appeal of the match. We knew we had to become a part of this rematch to make it available to even more people around the globe, and we’re very excited to collaborate with Matchroom on this show.”

In August 2018, KSI and Paul fought out a draw at the Manchester Arena, with the fight watched by over a million live pay-per-view buyers on YouTube. KSI and Paul have over 40 million YouTube subscribers between them.