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Mastercard to sponsor Southeast Asian Games

2019 Southeast Asian Games countdown event. Image credit: Philippine Southeast Asian Games Organizing Committee (PHISGOC)

Mastercard has agreed to be an official sponsor of this year’s Southeast Asian Games and ASEAN Para Games in the Philippines.

The payments technology brand will be the official payment partner of the events. The deal was agreed with the Philippine Southeast Asian Games Organizing Committee (Phisgoc), and brokered by the Mediapro Asia agency. It is being officially announced at a press conference this morning in Manila.

Mastercard’s activation will include sponsoring the events’ official app, for which it will provide technology enabling attendees to buy tickets, food and drinks. Mastercard card-holders will also have early access to tickets.

In the press release announcing the deal, Rowell Del Fierro, country manager, Philippines for Mastercard said.“While Mastercard lends its technical expertise to the Games with the goal of paving the way for the Philippines to be a cash-lite society, it also wants to provide an opportunity for Filipinos to come together to support the nation and its athletes and to Start Something Priceless.”

Phisgoc chair and Speaker of the House of Representatives of the Philippines Alan Peter Cayetano said: “The outpouring of support from international private companies encourages the organisers to work harder every day. And with less than three months to the Games, we also look forward to the entry of more local Filipino businesses and Philippine-based companies in our growing list of sponsors and partners.”

Lars Heidenreich, managing director of Mediapro Asia, said: “As the appointed sponsorship agent for the SEA Games, we are excited to announce Mastercard as an exclusive category sponsor, joining other partners who are also leaders in their respective categories to support this Philippines milestone Games, the most important sporting event across Southeast Asia in 2019.”

The 30th Southeast Asian Games will take place from 30 November to 11 December. It will be followed on 18 to 25 January, 2020 by the 10th ASEAN Para Games.

Mastercard joins 13 other sponsors for the SEA Games announced so far. In the top-tier Platinum Partners are Japanese food and biotech company Ajinomoto, Philippines’ state betting company the Philippine Amusement and Gaming Corporation (PAGCOR), Chinese consumer electronics firm Skyworth, and Philippine Airlines. The second-tier Gold Partners are drinks brands Pocari Sweat and Nestle Milo. In the Preferred Partners tier are Asics, BMW and SM Lifestyle, a Filipino investments company. In the Prestige Partners tier are sportswear and sports equipment brands Molten, Mikasa and Marathon.