The common denominator in the major success stories for private equity investment in sport is ownership and control of the property, according to Michel Masquelier, the former chairman of IMG Media.
Speaking to SportBusiness ahead of the publication of his new book, This Is Not A Dress Rehearsal, Masquelier pointed to CVC’s ownership of Formula One motor racing, Bridgepoint’s ownership of the MotoGP motorcycling championship, Forstmann Little’s ownership of IMG and Silver Lake’s ownership of UFC, through its stake in parent company Endeavor.
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