Mark Bullingham has been appointed as the new chief executive of the Football Association (FA). He succeeds Martin Glenn who is stepping down at the end of the 2018-19 season.
The FA has decided to recruit from within – Bullingham joined the organisation in August 2016 as its commercial and marketing director to lead the association’s marketing and digital functions. His role was broadened to become chief commercial and football development officer, with the added responsibility of leading the Football Participation and Development department, in December 2018. Before he joined the FA, he was the chief executive, EMEA, for Fuse Sport and Entertainment for five years.
Bullingham has built a reputation for commercial acumen having grown annual FA revenues by 25 per cent and secured key sponsorship deals with Nike and Barclays in his time with the organisation. He also secured record-breaking domestic and international broadcast agreements for the FA Cup during his tenure.
“I’m hugely passionate about the role The FA plays in improving the English game and our positive contribution to society. Getting kids across the country active and learning life skills such as teamwork and communication is incredibly rewarding,” said Bullingham in a press statement.
“I’m confident in the talent and determination of the workforce here and the direction we are heading together.
“However, there is still a huge amount to do; from transforming the quality of amateur pitches, to doubling the women’s and girls’ game across the country, to hosting major international tournaments, to building digital tools to help volunteers across all areas of the grassroots game. The to-do list is long but we know that as a team, we can deliver huge progress.
“I would also like to thank Martin Glenn for his support over the last two and a half years. Martin has played a principal role in making The FA a more modern, innovative and inclusive organisation. He has created a strong leadership team that is making a real difference at every level of English football.”
Greg Clarke, FA chairman, said: “Following a full and thorough recruitment process, it gives me huge pleasure and great confidence that the best candidate has come from within the organisation.
“Mark has played a key role in the recent success of The FA and under his leadership the organisation will continue to break new ground.
“I know Mark and his qualities well. He is undoubtedly the best person to lead The FA as we head into an exciting new era.”
The FA announced yesterday that it was looking to rebrand as the “English Football Association” as it looks to modernise ahead of a possible joint bid to host the Fifa World Cup in 2030.