The Seattle Mariners have created a new season ticket model that the Major League Baseball club is billing as the league’s first fully flexible season ticket membership.
The Mariners’ Flex Membership plan involve fans being able to choose how many tickets, games, or seating locations they buy throughout the season while still enjoying discounts of 10 to 50 per cent off of single-game prices.
The club has broken its model into six different membership levels, with names ranging from Rookie to Legend and each carrying their own discounts and benefits based on spending level, with season-long pricing beginning at $600. Each membership level allows for the purchase of at least one and up to eight tickets for any Mariners home game.
The financial outlay then acts as a credit against the selected seats, with each seat purchase deducting from the account balance. The $600 Rookie membership, for example, would allow one person to see 81 Mariners home games with standing-room access, or watch 32 value games from upper-deck seats, or 10 games in Terrace Club seats at T-Mobile Park, with myriad combinations of those options available. Additional credit be applied to account once an original balance is exhausted, but balances will not roll over to a subsequent season.
The Mariners’ Flex Membership program also includes other benefits typically afforded to season ticket holders, such as discounted parking and access to other non-baseball stadium events. As part of the new program, the Mariners will also offer two new entrances to T-Mobile Park just for season ticket holders.
The effort, being developed in concert with team ticketing provider Ticketmaster, seeks to build upon newer ticketing models such as Ballpark Pass subscriptions that have been sold around the league for several years, and the Oakland A’s Access program that includes standing-room access to every A’s home game and seating options on top of that.
“We are excited to bring this new, fully flexible membership option to our fans and give them the power to customize their ballpark experience to fit their busy schedules and ever-changing lifestyles,” said Frances Traisman, Mariners senior vice president of sales.
The Mariners have plenty of available seating inventory at T-Mobile Park to conduct this shift in ticketing model. The club has not reached MLB’s playoffs since 2001, the longest such active streak for any team in the league, and annual home attendance has fallen by roughly half over that time, sinking to 1.79 million for the 2019 season.
The new ticketing plan also follows recent news of a $30m offseason renovation project for T-Mobile Park.