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Marathonbet becomes Real Madrid’s first regional sponsor in Russia

Karim Benzema celebrates after scoring Real Madrid's second goal during their UEFA Champions League group match against Paris Saint-Germain (by David Ramos/Getty Images)

Spanish LaLiga football club Real Madrid has signed its first regional partner in Russia through a deal with online bookmaker Marathonbet.

As part of the deal, Marathonbet will receive brand visibility during games at the Estadio Santiago Bernabéu via virtual LED boards for Russian broadcasts utilising digital overlay technology.

In addition, customers will receive exclusive offers and special events organised by the bookmaker during the 2019-20 season, such as match day VIP experiences and meet and greets with Real Madrid players and legends.

Marathonbet joins a Real Madrid regional partner portfolio that already includes CaixaBank, Codere, Sanitas, Coca-Cola, Solán de Cabras, Palladium Hotel Group, Tecate, CITIC Bank and ManBetX.

In June, Real’s LaLiga rival Sevilla unveiled Marathonbet as its new shirt sponsor. The two-year deal covers the 2019-20 and 2020-21 seasons and provides Marathonbet with brand exposure on the front of the club’s shirts.