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MansionBet seeks to support Irish entry with HRI deal

Davy Russell riding Envoi Allen (L, red) clears the last to win The baroneracing.com Royal Bond Novice Hurdle at Fairyhouse Racecourse on December 1 (by Alan Crowhurst/Getty Images)

Online sports betting operator MansionBet has agreed a sponsorship deal with Horse Racing Ireland as it seeks to build on its entry into the Irish market.

The announcement comes after MansionBet’s partnership with Arena Racing Company and The Jockey Club throughout 2019, which saw its branding across a number of UK racecourses.

The Gibraltar-based operator will sponsor over 60 events throughout the UK and Ireland in 2020, including Cork, Naas and Fairyhouse racecourses.

Since obtaining an Irish betting license in May, this will be the first move onto Irish soil for the sportsbook, which has previously stated it was seeking to expand brand awareness through a number of sponsorships within Ireland. MansionBet’s 2020 sponsored races in Ireland will commence at Cork tomorrow (Saturday).

Dana Bocker, head of integrated marketing at Mansion, said: “Racing has been a focus for us in 2019. In addition to the sponsorships, we’ve improved our product offering and as result have seen a surge in racing punters in both the UK and Ireland.”

Brian Kavanagh, chief executive of Horse Racing Ireland, added: “The initial deal is spread across five racecourses and demonstrates the good value that Irish racing represents to our sponsor partners.”