Man Utd signs Concha y Toro sponsorship deal

United has generated more than £200 million in commercial revenue from 20 agreements since establishing its London-based sales office in 2007, according to a club spokesman.

“We wanted to find a partner who shared our commitment to excellence, and Manchester United Football Club has developed into an immensely powerful global brand,” said Giancarlo Bianchetti, marketing director of global brands for Concha y Toro.

United manager Sir Alex Ferguson, who is a renowned wine expert, added: “This is a partnership that unites the two great passions of Latin America: football and wine. I am looking forward to it.”

The value and length of the deal have not been announced.