Premier League club Manchester City has added food and beverage company Nestlé Professional to its sponsorship portfolio.
The multi-year deal sees the brand become the club’s official coffee, vegan and vegetarian partner .
A range of assets are incorporated within the UK-based deal. These include matchday activations, promotions rewards and events.
A promotional video featuring Manchester City players such as Sergio Aguero, Bernando Silva and Riyad Mahrez was incorporated into the announcement of the agreement.
Nestlé Professional products will also be available as part of Manchester City’s matchday food and beverage offering at its Ethiad and academy stadiums.
The tie-up will also focus on community development, the brand and City’s charity, ‘City in the Community’ will work together on a new employability programme to provide pathways into local employment opportunities for young people.
Elsewhere, the Premier League club has moved to distance itself from an advert which was aimed at recruiting social media influencers to increase the appeal of its home Champions League games.
The BBC reported that City did not commission the post on influencer marketing application, Tribe, and had no knowledge of its creation.
The club is reportedly frustrated by the advertisement which suggested its ‘’core fans are less likely to attend’’ its 2019-20 Champions League group games because of the ‘’three relatively unknown’’ opponents.