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Major League Rugby seals merchandise partnership with The Rugby Shop

Major League Rugby has signed a multiyear partnership with The Rugby Shop, which designates the multibrand equipment and apparel provider as the league’s official merchandising partner.

As part of the deal, The Rugby Shop will create an online MLR apparel shop for fans, which will be made available on the official league website. The length and terms of the deal were not revealed.

“The Rugby Shop is bringing a huge value to MLR fans by offering the ability to shop MLR branded apparel,” said MLR commissioner George Killebrew. “We’re excited to collaborate with The Rugby Shop on new lifestyle apparel for MLR fans across the globe.”

MLR recently announced expansion teams in Dallas and Los Angeles for the 2021 season.

In March, MLR announced it had canceled the remainder of the 2020 season due to the global Covid-19 pandemic. The start-up domestic rugby union competition was just five weeks into its third campaign, with Killebrew as its new commissioner.