Chinese sports digital marketing agency Mailman has invested in European sport specialist digital consultancy Seven League to create a global sports digital agency.
The two companies work with a large number of global sports properties advising them on best practice in sports digital. Mailman clients include Manchester United, Bundesliga, NHL, UFC and Juventus while Seven League clients include Uefa, Fifa, Premier League, FC Barcelona, the NBA and NFL.
Andrew Collins, chief executive of Mailman said: “As major sporting codes continue to grow internationally, as team brands become more ‘brand centric’, navigating the international digital media platforms and local insights become more important. We hope to deliver a powerful position to our clients and ensure their continued success for years to come.”
Richard Ayers, chief executive of Seven League said: “Sports organisations have been going through digital transformation for a few years and we are helping many of them to accelerate through the process, growing audiences, engaging them and benefitting as a result.”
Global M&A advisors SI Partners provided consultancy services on the deal.