Mailman expands Asian footprint with Singapore office

Chinese sports digital consultancy and marketing platform Mailman has opened a new office in Singapore and hired Bima Said as a regional vice-president.

Mailman has also hired dedicated country managers in markets such as India, Thailand, Vietnam and Indonesia as it looks to expand its presence in Southeast Asia, while it has signalled plans to offer services to clients in Japan, South Korea and the Middle East.

Mailman will provide services such as digital strategy, channel management, content production and community engagement for clients across the continent.

Said previously worked as head of Asia for football news and video website Goal. He has also held high-level positions in Asia at ESPN and Fox Sports.

Said commented: “It’s the right time for Mailman to be expanding in Asia. The continent is regarded as a key market for sports IPs looking for growth. Improvements in technology and infrastructure give fans closer and faster access to their favourite leagues, teams and players. More fans are watching and spending, this delivers strong impetus for the growth of all sports across the continent.”

The Drum reported that Edoardo Lipari Agung Harsya has been appointed as Mailman’s country manager in Indonesia, while Thana Wongmanee will take up a similar role in Thailand, Erick Bui will hold the post in Vietnam and Rahul Bali has been appointed to the position in India.