The Madrid Open tennis tournament has signed up global ticketing service StubHub as a sponsor.
The brand will become the exclusive ticket-sales platform for the 2020 edition of the event, which forms part of both the men’s ATP Tour and the women’s WTA Tour.
It will also offer a resale marketplace which will allow fans to purchase and sell unwanted tickets securely.
President and chief executive of the Madrid Open, Gerard Tsobanian, highlighted how the partnership aligned with the organisation’s international growth strategy. He said: “It is very important for us to partner with an international company like StubHub, with the objective of opening new markets.”
Spanish insurance brand Mutua holds the title sponsorship rights to the clay court tournament.
Stubhub joins Beer brand Estrella, global airline Emirates, automotive manufacturer Mercedes and kitchen surface specialists Dekton among the tournament sponsors.
The tournament will be held between May 1-10, 2020. Last year, the men’s and women’s titles were won by Novak Djokovic and Kiki Bertens respectively.