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Mad Lions sign Kappa sponsorship and e-commerce deal

Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.

As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe.

In addition, Kappa will take over all of the organisation’s e-commerce activities.

The activation will also extend to the development of streetwear and lifestyle range for fans of Mad Lions as well as other content, marketing advertising initiatives.

Mad Lions has teams competing in both the League of Legends European Championship competition and the DreamHack Masters Spring Series using the Counter Strike: Global Offensive title.

Its sponsorship portfolio also includes Global Sports Innovation Center and charity organisation the Red Cross.

In November 2019, Mad Lions appointed former Valencia CF executive Pedro Belaunzarán as sponsorship director.