HomeNewsSponsorship & MarketingRugby UnionWales

Macron replaces Under Armour as Wales kit supplier in long-term deal

Image credit: WRU

Italian sportswear brand Macron has become the new kit supplier of the Welsh Rugby Union in a seven-year agreement.

The WRU has moved to secure a long-term deal following the early termination of its agreement with long-running kit supplier Under Armour.

Macron has been named as the WRU’s official technical partner and will supply bespoke matchday kit as well as full training, travel and leisure wear to Wales’ men’s, women’s and age-grade teams from October onwards.

The US-based Under Armour has been the WRU’s kit supplier since 2008, and signed a nine-year renewal in 2015, worth a reported £3.7m (€4.1m/$4.8m) per year, to 2024. Following Under Armour’s decision to end its agreement, the WRU went to the market seeking a seven-year agreement.

Announcing the Macron agreement today (Wednesday), the WRU said that the sportswear firm will also provide £6m worth of kits to community rugby in Wales over the duration of the contract.

Wales will wear the new Macron kit for the first time in the warm-up match against France in Paris on October 24.

Macron is the existing kit supplier to the national rugby teams in Italy, Scotland, Canada, Germany and Portugal. It also supplies kit to Welsh side Scarlets and the Cardiff Blues, along with Newcastle Falcons, Northampton Saints, Glasgow Warriors and Edinburgh Rugby. The Italy-based brand also supplies the kit for referees in the cross-border Pro14 tournament.

Steve Phillips, the WRU’s chief executive, said: “We have agreed a unique and progressive partnership with Macron to not only supply team and leisure wear to our national squad, but to also provide an invaluable offer to our community game in their second season with us and beyond.

“Macron understand the importance of the community game in Wales and, together, we are determined to ensure that this end of the game also reaps the benefits of this new commercial alliance.”

On the end of its deal with its long-term kit supplier, Phillips remarked: “Under Armour and Welsh rugby grew significantly together in the last 12 years and we would like to thank UA and their employees all around the world for all the support during a genuinely fantastic partnership.

“But now we look forward to an exciting new partnership with Macron, which comes with a huge amount of potential benefit for both the international and community game.”