Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso. From next year, players and staff at Team Queso will wear Lotto apparel
Former Valencia exec signed by Mad Lions esports team as sponsorship director
Spanish esports team Mad Lions has appointed former Valencia CF executive Pedro Belaunzarán as sponsorship director.
HotForex title sponsors Santos esports team in SportQuake-brokered deal
Forex and commodities broker HotForex has signed a one-year title sponsorship deal with Santos e-Sports, the official esports division of Brazilian football club Santos
TUDN, Liga MX team up for player-only esports competition
TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."
IESF secures Immun Active as sponsor, Etihad Airways enters esports
The International Esports Federation (IESF) has signed vitamin drink Immun Active as a sponsor.
The brand becomes the official beverage partner of the IESF across a long-term agreement