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Lotto backs Spanish esports outfit Team Queso

Image credit: Team Queso

Italian sportswear brand Lotto has agreed a deal to sponsor Spanish esports organisation Team Queso.

From next year, players and staff at Team Queso will wear Lotto apparel. The deal will run for two years and see Lotto supply technical clothing, footwear, sweatshirts, t-shirts and tracksuits to the organisation.

Team Queso will wear Lotto clothing while training and streaming, as well as during official competitions.

Team Queso recently announced a plan for its products to be sold on Amazon in Spain, Italy, France, Germany and the UK. The organisation said its partnership with Lotto reinforces its growth and marketing strategy for the coming years.

Team Queso competes in titles such as League of Legends, Fortnite and Counter-Strike: Global Offensive.

Earlier this year, Lotto agreed a deal to sponsor Russian esports outfit Team Empire.