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Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move

The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season.

The new logos – there are four in total – include the franchise's iconic horns, which have been a part of the Rams' identity since 1941. The logo set was developed through a collaboration between the team's in-house design team, the NFL, and Nike.

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