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Reporting into the Director of Communications and Public Affairs, Jackie Brock-Doyle, Alex will be responsible for London2012.com. He will also lead the creation, development and management of online structures and facilities for London 2012 over the next six years.

As co-founder and Chairman of CricInfo Balfour built one of the world’s largest sports websites from scratch with 20 million customers before selling it to John Wisden and Co in 2003. Prior to joining CricInfo Balfour was a senior member of the team that launched the Guardian Newspaper’s websites. More recently Balfour co-founded a sports rights company called Investors in Cricket and developed and sold two new properties, an international Twenty20 cricket tournament and a reality cricket show for the Indian market.

Balfour joins the London 2012 Organising Committee at the start of this month.