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Local firm lands naming rights to Coventry’s Ricoh Arena in 10-year deal

A view inside the stadium before the Heineken Champions Pool 1 match between Wasps and Montpellier at Ricoh Arena (Photo by David Rogers/Getty Images)

Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.