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Local firm lands naming rights to Coventry’s Ricoh Arena in 10-year deal

A view inside the stadium before the Heineken Champions Pool 1 match between Wasps and Montpellier at Ricoh Arena (Photo by David Rogers/Getty Images)

Coventry Building Society has acquired naming rights to the city’s Ricoh Arena, home of Premiership rugby union club Wasps and, from next season, Championship football club Coventry City.

The 10-year deal has been agreed with stadium owner Wasps Group and officially rebrands the venue as the Coventry Building Society Arena. The name change will come into effect from this summer.

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